Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June10-Article2-Paradigm of Electronic Customer Management
- Price : 80.00
- Published on June 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In today’s world of business and technology we are constantly barraged with a never-ending series of acronyms; a relative recent addition is eCRM. Like many of its predecessors, eCRM which stands for electronic customer relationship management, is a term that is tied to a great deal of hype and confusing messages, this article will attempt to provide a framework for understanding but moreover also establish a framework for success. A commitment to true CRM implies the ability to analyze customer data and to use a combination of financial and customer based metrics for decision-making. These are database (data warehouse) and analytic type capabilities that are not unique to CRM; back office applications such as ERP and MRP require the same types of tools.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.