Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June08-article7-Influential Power of 'Word of Mouth' for Purchase of Sarees
- Price : 80.00
- Published on June 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
One of the most widely accepted notions in consumer behavior is that Word Of Mouth(WOM), plays an important role in shaping consumers' attitudes and behaviors. Word of Mouth is the most important source of influence in the purchase of household goods and food products. It is twice effective as radio advertising, four times as effective as personal selling, and seven times as effective as newspapers and magazines.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.