Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June08-Article3-Travellers' Perception On Travel Service Providers in an Electronic Environment
- Price : 80.00
- Published on June 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Travel and tourism researchers have emphasized the increasing role of internet in the industry. For tourism suppliers, the internet provides an avenue to market and sell their products globally to potential customers. On the other hand it offers information on travel destinations, booking sources, ticketing and other travel related services. Thus it has emerged as a major source of information, access and buying point for travelers which can all be done at their own pace and convenience. In light of this, the perception of travelers and their views on travel agencies and tour operators and an understanding of this critical issue from different dimensions are crucial for formulating appropriate marketing strategies for both online and traditional businesses. The paper mainly highlights the question of disintermediation by the internet in travel trade by respondents who have purchased online as well as those who have not purchased online. Moreover, it also probes whether long haul and short haul travelers rely on travel websites or more on travel professionals who offer a human interface in travel related services. It concludes with discussions on the implications for both online and traditional travel businesses.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.