Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June08-Article1-Marketing Strategy Adaptation on the Anvil of Market and Institutional Variations : MNCs and Emerging Economies
- Price : 80.00
- Published on June 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Emerging Economies(EEs hereafter), are known to be the biggest boost to the global economy after industrial revolution; while they have relatively low levels of per capita incomes, they are moving from a lower to a higher stage of economic development (see Nakata and Sivakumar, 1995, The Economist 2006). An emerging economy is generally viewed as one that often has low per capita income but also has a rapid pace of economic development, government policies favoring economic liberalization, and a usually free market economy (see Hoskisson, Eden, Lau & Wright, 2000 for a good account).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.