Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-June07-Article3-A Study of Tubeless Tyres with Special Reference to Passenger Car Radial Tyres
- Price : 80.00
- Published on June 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The origin of Indian tyre industry dates back to 1926 when Dunlop Rubber Limited set up the first tyre company in West Bengal. MRF followed the suit in 1946. Since then Indian tyre industry has grown rapidly. The Indian tyre industry produces the complete range of tyres required by the Indian automotive industry. Today domestic producers of tyres produce tyres for trucks, jeeps, light trucks, tractors, animal drawn vehicles, scooters, motorcycles, bicycles, and off the road vehicle and special vehicles.The scenario in India stands in sharp contrast to that in the world tyre market, where car tyres including light trucks have the major share (88%) by the volume followed by the truck tyres. In India however passengers car tyres have 17 % share of overall market. With the stock of car increasing demand is likely to continue.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.