Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July12-Article5-Market Response To Deregulation Of Swedish Pharmacies: An Empirical Study On Consumers’ Opinion In Stockholm City
- Price : 80.00
- Published on March 23, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Swedish Government deregulated the pharmacy market in 2009, ending a four-decade long monopoly of the state-run Apoteket AB and opening the market for other competitors. This transition from monopoly to free market generated high level of expectations from consumers. In an attempt to shed light on the complex changes concomitant with the deregulation and to analyze the liberalized market, this paper studies the public opinion on deregulation and consumers' expectations from the pharmacy market. The study found Swedish consumers to be overwhelmingly supportive of the deregulation, and they expected higher accessibility, better quality drugs and improved service level. Based on the results, suggestions have been made for increasing opening hours, process improvement using Six Sigma and designing a people focused marketing mix. Proposition for a new framework of customer service management (CSM), called “ICTAS Framework” is put forward for consideration.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.