Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July12-Article1-Malabar Cements Limited: A Successful Employer In The Indian Cement Industry
- Price : 80.00
- Published on March 23, 2013
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Prior to independence, there were few public sector enterprises in the country. In 1947, India was mainly an agrarian economy with a weak industrial base. The 1956 industrial policy resolution, a key facet of the Nehruvian socialistic system of mixed economy, gave primacy to the role of the state as the conscientious for industrial development and later, the strategies for public sector were outlined in 1973. Malabar Cements Limited (MCL) is a model company among the public sector organizations in Kerala. The noble causes of public sectors units are to uphold the industrial advancement in the state, but without forgetting the environmental and social obligations to attain. There is insalubrious competition in the cement market from private sector giants, resulting in inflating the cost of one of the fundamental construction materials mandatory for any modern engineering edifice. However, MCL is committed to the environment by keeping the atmospheric emission levels far below the prescribed norms fixed by the Pollution Control Boards. Over and above, the company is well aware of its responsibility to provide maximum employment to the people of the state and to take part in the social upliftment activities of the people.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.