Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July11-Article7-Customer Loyalty Programs And Marketing Strategies
- Price : 80.00
- Published on July 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
This article focuses on history of customer loyalty, its impact on marketing, and also the influence of various factors on customer loyalty. More importantly, the article analyses the customer satisfaction, customer value and customer loyalty so as to identify the market segments based on loyalty and value factors rather than only on economic factors. The article also focuses on the classification of customers on the basis of loyalty. The typical customer loyalty programs used by the companies are also discussed in the article.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.