Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July11-Article5-Economics Of Ecotourism : A Study On Orissa
- Price : 80.00
- Published on July 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Man has finally realized the importance of natural environment .Every little step towards restoration of nature is welcomed in this environment conscious community. Every aspect of this society is taking a step ahead towards the conservation of natural resources. So how tourism will be left out? Ecotourism is one of the outcomes of this consciousness. Ecotourism is "Responsible travel to natural areas that conserves the environment and improves the well-being of local peopleâ€. Though Orissa government has taken steps to improve tourist spots to generate more revenue, but mother Orissa is still full of other beautiful scenic places which are yet to be explored. This paper has analyzed the change in tourism industry in years and has tried to give few suggestions for further improvement. The researcher has also highlighted some major ecotourism spots of Orissa. Tourism can become Orissa’s core competency sector creating employment, enhancing production, productivity and contributing significantly towards development of the state.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.