Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July10-Article5-A Study of The Relationship Between Consumer Credit and Lifestyle Demographics of Consumers of Bangladesh
- Price : 80.00
- Published on July 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Bangladesh is a developing country. A large size of the population of this country is coming up as middle class every year. They are in continuous race to elevate the standard of their living and quality of life. Demographic factors influence people to get the goods they need and want, when they need and want those most for building their lifestyle. For this reason, they need to possess basic necessities of life by paying the price at a time out of their savings (National Bank Bangladesh Ltd., 2006). They cannot save money at a time to buy essential household durables (like TV, fridge, furniture, sofa-set etc.) to upgrade their lifestyle as they have to fulfill their basic needs. In this situation, credit is necessary for them to buy household goods. But their economic condition is not suited to get micro credit; because micro credit is for poverty alleviation. They do not have other resources to get a mortgage loan. Considering the demand, popularity and profitably of the consumer credit scheme and to diversify the area of investment as well as to play a beneficial role for the increasing number of people of the country, most of the private banks in Bangladesh offer consumer credit for their valuable customers (Prime Bank Ltd., 2007).At first, Islami Bank Bangladesh Ltd. introduced a consumer credit in 1993 in Bangladesh (Islami Bank Bangladesh Ltd, 1994). It was followed by Prime Bank Ltd. and Social Investment Bank Ltd., all of which started their services in 1995. Soon, several other banks joined and today, 19 of the 48 commercial banks offer consumer credit services in Bangladesh (Bangladesh Bank, 2006).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.