Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July10-Article3-Online User Behaviour in Delhi - A Factor Analysis
- Price : 80.00
- Published on July 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The world is moving towards Electronic Commerce activities at a very fast pace. Internet enables consumers to perform many stages of the sales process in a quick and efficient manner. It also provides comprehensive product information, facilitates comparison shopping, and allows for a condensed sales process. Online buying refers to buying through the Internet. Online buying assists buyers' anywhere, offering a platform with immense flexibility. Internet buying provides an opportunity to individuals to buy and sell products using a company's website. According to the Internet in India [I Cube] 2007 report published jointly by the Internet and Mobile Association of India and IMRB International, the number of internet users in India in the ever user or claimed user category touched 46 million in September 2007 from 32.2 million in September 2006. During the same period, the number of active internet users reached 32 million from 21.1 million (Source: IMRB).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.