Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July10-Article1-Understanding Factors Related To Voting For Reality Shows: A Framework of Cognitive Intermediation
- Price : 80.00
- Published on July 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Studies of organizations and stakeholders suggest that there is need of cognitive intermediation to create Cognitively Just Organizations. This phenomenon is well explained by the theory of cognitive intermediation (Anand, S. 2008). According to this theory of cognitive intermediation, success of organizations or products/services seem to be dependent upon their ability to create an environment for the clients -where irrespective of the socio-economic inequality, equity at the level of cognition can be delivered in terms of respect and dignified treatment. There should be equity in the treatment given to clients in terms of dignified message. So, ability of the organizations or products/services to provide cognitive justice through cognitive intermediation by process and structure of organizations/products/services is likely to define their success. The term 'cognitive justice' has been borrowed from Visvanathan's work (Visvanathan, S. 1998, 2001). In the framework of cognitive justice, one gives equal importance to people's voice across the sections of society.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.