Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July09-Article7-Indian Dairy Sector -Status and Policy Options
- Price : 80.00
- Published on July 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Agricultural development has been associated mainly with an increase in the production of cereals. In India majority of the people have less than one hectare of land. Due to small holdings these cultivators are unable to meet the basic requirements for their livelihood. While on the other hand, growing urbanization and income levels resulted in an increased purchasing power, higher literacy there by health and nutrition concerns and changes in life style might have provided an impetus to an increased demand for this sector. Scarcities of resources in terms of livestock lead to the need for major Policy reforms in the dairy sector. India dairy sector during past 6 decades had shown consistent growth trends which in turn resulted in its best ranking in world dairy scenario, which is only possible with balanced growth of livestock and proper dairy infrastructure development throughout the country.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.