Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July09-Article6-Export Marketing in Bangladesh: Problems and Prospects
- Price : 80.00
- Published on July 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Exports from developing countries has increased substantially in recent years. Bangladesh, as a developing country, also tried to access to international markets through following the export marketing strategies. However, business organizations in Bangladesh are facing dearth of knowledge about export marketing problems and remedies in this regard. The present study tried to accumulate the existing scattered information and literature to provide some guidelines for the export marketers and the policy makers. Future research incorporating on more empirical data and facts were suggested for helping the business organizations to improve the export performance of in Bangladesh.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.