Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July09-Article09-Marketing Research On Consumer Pull and Dealer Push of Branded TMT Bars
- Price : 80.00
- Published on July 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The paper entitled Marketing Research on Consumer Pull and Dealer Push of Branded TMT bars is aimed at exploring consumer pull and dealer push of branded TMT bars in concurrent with steel industry. The paper carries the details about what steel as a product, global overview of steel sector along with domestic steel industry journey since from 1907 and discusses how the steel industry evolved overtime through policy changes as well as reforms taken by the government pre liberalization and post liberalization period. The paper holds the details of objectives and as well as scope and significance of steel sector to the developing India.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.