Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July08-Article8-Expenditure Pattern of College Girls in Dindigul Town,Tamil Nadu- An Exclusive Study
- Price : 80.00
- Published on July 2, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In an increasing and competitive world of raising purchasing power, compulsion of dual income in families becomes important. Thereby in most of the families in India, both the spouses go to work place in order to uplift their family and to have a smooth running of a family. As a result, very less time is devoted to take care of their children. Most of the families in India are nuclear, since both the spouse are busy with their work; children take care of themselves by fulfilling their wants. Due to the lack of time, parents make the habit of giving pocket money to children to meet their expenses without depending on them. Children in such type of families have been given freedom of choice in purchasing; there is a chance of misusing the money. The study covers this aspect also.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.