Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July08-Article6-Marketing Practices and Problems of Cotton Cultivators in Virudhunagar District
- Price : 80.00
- Published on July 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Agricultural marketing involves in its simplest form -buying and selling of agricultural products. In modern marketing, the agricultural produce has to undergo a series of transfers or exchanges from one hand to another before it finally reaches the consumer.To sustain the pace of growth adequate marketing infrastructure, conductive policy environment and relevant mechanism for articulating the technological need of producers and processors needs to be organized.The present study is very helpful to know the marketing condition of cotton in Virudhunagar district. This study includes the problems faced by the cotton cultivators and hence it is very creditable to know the marketing structure of cotton.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.