Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July08-Article4-Mushroom Making- Profitable Agribusiness in Pune District of Western Maharashtra - A Case Study
- Price : 80.00
- Published on July 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Mushroom industry in India is developing fast especially cultivation of white button mushrooms and processed mushrooms. World production of mushrooms is 55 million MT (2006-07) but India contributes only 55,000 MT and stands nowhere in the world mushroom map. Punjab topped all other state in mushroom production. Mushroom cultivation has spread to almost all parts of the country. Production of mushroom in Maharashtra state is also increasing very fast. This crop required less space and water but the productivity per unit area is more. Generally in about 45 % of mushrooms produced are consumed in the fresh form. The rest of the 55 % is processed with 5 % in the dehydrated form and 50 % in canned form. This is because their self life in the fresh form is very short. Hence mushrooms are traded in the world market mostly in the processed form. Keeping in view the increasing demand of fresh white button mushroom as well as processed mushroom due to globalization and open Indian economy, a large scale ownership based mushroom production and processing unit viz, “Eco Valley Farms & Foods Ltd, Pune.” was selected for the study. The analyzed data on cost and returns from fresh mushroom production, marketing cost, margin and price spread, profitability of processing unit for the year 2006-07 have been presented. The main objectives of the studies are to estimate per unit cost of production, to analyze the marketing cost, margins and price spread and work out the profitability of the unit year.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.