Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July08-Article3-A Study on Export Performance of Dry Chillies and Its Products from India
- Price : 80.00
- Published on July 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Chillies are mainly traded in dried or powdered (ground) form and exported to developed countries such as USA and other Western European countries. In Karnataka Chilli (capsicum annum .L) is one of the most important commercial crops. A number of varieties are grown for the purpose of vegetables, spices, condiments, sauce and pickles. Besides, the red mature pimento pepper (C. annum) the small-fruited varieties are grown and used for their decorative purpose. The growth rates both in quantity and value of exports in dry chillies found to be increased significantly during study period (1960-61 2004-05). The growth in value of exports was higher than its quantity due to higher of unit value for the commodity. The nominal protection coefficients (NPC's) indicated that India is more competitive in the export of dry chillies owing to its suitable agro-climatic conditions and cheap labour.The United States of America (USA) and Malaysia were found to be highly loyal markets for Indian chilli as indicated by the retention of their previous shares of dry chillies exports from India by more than 39 and 41 per cents, respectively. Similarly, Srilanka was emerged as a major market for the Indian chillies.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.