Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July08-Article1-An Attractiveness of Sarawak as Ecotourism Destination: An Overview of Natural Based Market Segment
- Price : 80.00
- Published on July 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Number of researchers elaborated ecotourism into few major principles: interest in nature; education and study; enjoyment and appreciation; culture; contributes to conservation; benefits local people; non-consumptive; and sustainable. There is a growing consensus that ecotourism consists of three basic criteria: natural and cultural attractions, educational or learning experiences and environmental, economic and socio-cultural sustainability (Blamey 1997, Weaver 2001). Thus, the main objective of this study is to review the ecotourism in Sarawak, mainly based on three factors of nature-based market segment: natural and cultural attractions; educational and learning experiences; and environment, economic and socio-cultural sustainability.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.