Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-July07-Article4-Ambient Media Advertising - A New Era of Creativity
- Price : 80.00
- Published on July 1, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The field of marketing communication is very dynamic. It keeps on evolving. As a result of this it is a highly demanding area. Every time there a thirst for something new which can attract the audiences and satisfy their hunger for something new and innovative and at the same time it must be cost effective. In this regard advertisers have coined a new way of advertising and it is some what a revolution in the field of advertising. It is “Ambient Advertising” highly creative and highly unusual both in its message and location where it appears. This paper deals with ambient advertising. Its meaning, characteristics and how it is doing in India.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.