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Indian Journal of Marketing
Indian Journal of Marketing

Indian Journal of Marketing

By: Associated Management Consultants (P) Ltd.
80.00

Single Issue

80.00

Single Issue

About this issue

The recent trends in India demonstrate that retailing is emerging steadily as an organized sector, with a variety of big business players trying their kismets in this part and thereby expanding into retailing. The best instances are Tatas, Reliance, RPG, Adanis and the list persists. This sector appears to grip a major place in the economy of the country in the future to come. Retailing is the final movement in the value chain of the product that is noticeably classified to be a service. The Indian retail Industry is shaped of with retail players like Food retailers, Health and beauty goods retailers, Clothing etc. Also it gives the organized retail formats in India like Hypermarket, supermarket, specialty retailing stores etc.The competitive promotional tools include all the tools starting from the Advertising, Sales promotions, Direct Marketing, Personal selling, Public Relations, Publicity, Interactive marketing, and point of purchase marketing. The study focuses on three Retail chains viz. Big Bazaar, Adani and Star India Bazaar.

About Indian Journal of Marketing

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.