Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-January2011-Article6-Developing Global Competency - Challenges And Opportunities
- Price : 80.00
- Published on January 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Globalization has necessitated the need to develop “Global Competencies†among the nations and the enterprises. Also, there is a threat for the domestic firm by way of entry of a global firm into the domestic market which compels that it should develop competency to thwart the onslaught of the global firm and still survive in the business. Michael .E. Porter’s formula of linking the “productivity†and “competitiveness†is used in this article to interpret the impact of various values that go into the making of the formula to establish Global productivity of factors. Also, the article identifies certain factors which are very critical for the Global competencies’ development and discusses the current trends on those lines and is trying to make a pattern out of it for a meaningful insight.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.