Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-January11-Article7-Marketing of Poultry Eggs - New Issues And Competitive Challenges
- Price : 80.00
- Published on January 2, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Indian poultry industry has registered a significant growth during the last four decades. India ranks fifth in the world with annual egg production of 1.61 million tonnes. Poultry exports are mostly made to Maldives and Oman. Indian poultry meat products have good markets in Japan, Malaysia, Indonesia and Singapore. Over all, Andhra Pradesh counts for maximum egg production. Within Andhra Pradesh, Hyderabad is the city with maximum poultry and hatcheries. Besides the state of Andhra Pradesh, Karnataka, Tamil Nadu, Maharashtra, Gujarat, Madhya Pradesh, Orissa and North Eastern States are the major egg contributors. Poultry egg processing units have come in a very big way in the country. Karnataka’s egg production accounts for 2.5 million eggs / day to 7.5 million eggs, that in Punjab expanded from 5.0 million 15.0 million eggs per day in the past two years. Tamil Nadu was producing 8.0 million eggs / day while Maharashtra 6.0m, Rajasthan 1.5m, Gujarat 2.5m, Madhya Pradesh 4.5m and Orissa 1.5m eggs per day. Egg output in the north-eastern states is estimated at 1.5m.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.