Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan10-Article4-Online Pricing : Art of Price War
- Price : 80.00
- Published on January 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Pricing-i.e. price discrimination-is one of the most important elements of the marketing mix, as it is only the element which generates a turnover for the organization. The remaining 3 Ps (Place, Product and Promotion) are the variable cost for the organization. Throughout most of the history, prices were set by negotiation between buyers and sellers’, and that remains the dominant model in many economies. But, like many other things, emergence and growth of e-commerce technology has reshaped the pricing landscape. Due to its unique cost structure and characteristics, it is almost impossible for the B2C companies to follow the traditional pricing strategy (cost plus).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.