Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan10-Article2-Customer Lifetime Model For The Magazine Publishing Industry
- Price : 80.00
- Published on January 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Since ages, magazines have served the information requirements of readers around the globe. However with the global economic slowdown, magazine publishers are forced to not just supply information, but also analyze ways to serve its clientele better. In this paper, we try to understand the potential trends and phases that magazine publishing lifecycle typically encounters. Thereafter, we try to simulate a model that can calculate the customer lifetime value for magazine publishers which would also aid in understanding the implications of the same.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.