Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan09-Article8-E-marketing Methods and Application For Successful Marketing in Global Marketing Scenario
- Price : 80.00
- Published on January 2, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
There has been rapid penetration of Internet in India in recent years and Internet users are growing many fold. According to Internet and Mobile Association of India, there were close to 60 million internet users in the country. As media clutter and segmentation become more, the rule than the exception along with growing youth brigade of Indian consumers ‘E-marketing’ is gaining prominence among marketers and ad agencies.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.