Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan09-Article2-Towards Achieving A 'Second Green Revolution'- The Role of Radiation Technology in Food Processing Management
- Price : 80.00
- Published on January 2, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Technology is the mainstay of modern industry and trade. The pace of globalization of trade and commerce in today’s world is determined by emerging technologies in every area of business. Of these, the eco-friendly technologies are gaining ground as environmental pollution stands as the biggest threat to the survival of mankind. Radiation technology is an emerging technology that comes under the banner ‘radiation for peaceful purposes’. It has a wide range of applications in the areas of Health & Hygiene, Medicine, Pharmaceuticals, Agriculture etc. This paper discusses the application of radiation technology to the processing of food so as to improve post-harvest storage facilities & hygiene and pave way for processed-food.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.