Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Jan08-Article4-A Study on the Impact of Socio- Economic and Geographical Factors on Students Pursuing Professional Courses (In the Institutes of Dehradun Region)
- Price : 80.00
- Published on January 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The present study gives a deep insight into the role played by various socio-economic and geographical factors in a students academic perception i.e. opting for a professional program and subsequently pursuing it. This is besides the employment perspective. A survey method has been used to collect the data required to carry out the research efficiently and effectively. A multi stage sample design has therefore been adopted to select the students. One of the notable features of the design is that the sample has been taken from a wide cross section of professional colleges affiliated to UTU & HNB and University of petroleum and energy source (UPES) and ICFAI University, with the objective of enhancing the precision of the estimates. In the proposed research it has been assumed that – “the professional / technical education has seen an ever-escalating influx of students from neighboring areas to the city Dehradun, which has a high potential and growth for academic and professional education.” The reason being that a lot of Professional education institutes have opened in this region amazingly during the last couple of years. The social, economic and geographical factors have contributed immensely in this paradigm shift.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.