Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb10-Article7-A Study Of Emerging Trends And Challenges In Air-Conditioning Industry In India
- Price : 80.00
- Published on February 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
In a ‘hot’ climate country like India, we have a common meaning or conventional understanding of the term ‘Air-conditioning’ which is ‘Cooling the air’.However, Air-conditioning as per its technical definition is a …. Process of cooling or heating, cleaning, humidifying or dehumidifying air and distributing the air at proper velocity to achieve desired inside conditions. Today, air-conditioning has become a ‘need’ of modern day life in contrast to its earlier perception as a ‘luxury’ 6-8 years back. Although ‘air-conditioners’ or the ‘air-conditioning systems’ are still high energy consuming devices, certain facts like increase in the purchasing power of people with the economic growth in the India , government initiatives like lowering taxes and duties ,liberalization of fiscal policies in terms of foreign direct investment (FDI) etc. has given a boost to the industry and as a result, the industry is expected to grow at Rs. 38,000 Crore by the end of 2012. ( Estimate , from Financial Report 2008 : Blue Star Limited).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.