Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb10-Article4-Brand Pushkar(Destination Branding On The Planks of Culture and Religious Hertiage As USP)
- Price : 80.00
- Published on February 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Tirth Raj Pushkar, abode of Lord Brahma is a small town situated 14 kms. North West of Ajmer city (Rajasthan state) in the Aravali ranges and stands as a testimony to the rich culture of Rajasthan and religious heritage of India. It is considered as one of the most sacred place of Hindus and a holy dip in the Pushkar Lake is essential for all. A colorful and lively huge cattle fair is held every year on Kartik Purnima and lacs of pilgrims and ascetics gather here.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.