Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb10-Article1-Mergan Pharmaceutical's Customer-Driven Flight Into The Future
- Price : 80.00
- Published on February 1, 2010
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
S.S. Kutty walked rapidly down the corridor toward the president’s office of Mergan Pharmaceutical’s at Parel, Mumbai. He had been summoned there, pronto. It must be another crisis at the hub, he thought. His head was in a swirl. Kutty was soon going to take charge as deputy general manager (supply chain), but was only a couple of years away from retirement. He had just returned back to his Mumbai office from a three-day training program held at their Ahmedabad (Gujarat) office on Customer Focus and Customer Satisfaction.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.