Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb09-Article5-B2B E-Commerce:Utilizing Electronic Marketplaces For Procurement
- Price : 80.00
- Published on February 2, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
An electronic business to business procurement is an inter-organisational information system through which multiple buyers and sellers interact to accomplish market –making activities for corporate purchases. In this study, the extent to which organizations had plans to utilize electronic market places for purchases was investigated. A survey was conducted in Delhi and NCR. Survey results indicate that most organizations had plans; only three per cent had no plans while thirty four percent had concrete plans to utilize electronic market places for purchases. Responding organizations planned to purchase significantly more indirect goods than indirect services on electronic places. The main benefit expected from utilizing electronic market places for purchased was reduced transaction costs. Strategic importance of business to business electronic markets can significantly predict the extent to which responding organizations had plans to utilize electronic market places for purchases.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.