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Indian Journal of Marketing
Indian Journal of Marketing

Indian Journal of Marketing

By: Associated Management Consultants (P) Ltd.
80.00

Single Issue

80.00

Single Issue

About this issue

This study summarizes the findings of a non-lending analytical activity carried out by the World Bank. The work was driven by concern over the quality of the urban environment,undertaken in a context of uncertainity on the suitability and effectiveness of bank investment in this area,particularly in regard to components that generate little or no revenue,like waste disposal and sewage treatment.

About Indian Journal of Marketing

INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.