Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb08-Article9-A Study on Used Goods Market (UGM)
- Price : 80.00
- Published on February 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Feel shy and nervous even to have an idea of buying used goods? Social values and cultural pattern are oriented to adore only new things. People still think twice about their participation into a used goods market. Keeping aside the social and cultural values of used goods, this paper argues for the economic value of used goods and it suggests that economic value be valued. The present study is a modest attempt to understand the dynamics of UGM. It studies about the players of the used goods market, nature of goods, price, place, rules, and values. It also attempts provide suggestion to government to make necessary institutional arrangements to facilitate used goods markets so as to retain the value of the said goods.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.