Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb08-Article7-A Study in Vendor Development Micro & Small Enterprises Supplies to PSUs in Hyderabad and Visakhapatnam
- Price : 80.00
- Published on February 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Marketing has always been a bottleneck operation in the business operations of a small-scale enterprise. A small-scale enterprise is saddled with many inhibiting factors, where market operations are concerned. Unlike large enterprises, where there is a separate Marketing department, headed by a Marketing Manager, with many persons assisting him, and a large budget for all kinds of marketing activities, including advertisement, a single person or a few persons manage the entire range of operations in a Small-scale unit. In this scenario, reaching out to the market, accessing information, identifying prospective buyers, executing job orders, planning marketing strategies, timely realization of sales amounts etc become very taxing for the entrepreneur. Consequently, the entrepreneur is unable to pay due attention towards planning marketing strategies, and exploring new markets. However, the entrepreneur has to realize the importance of marketing his goods to the right buyer, and has to focus on his product meeting the requirement of the customers, be it regarding quality, timely delivery, price or quantity.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.