Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb08-Article3-Getting Personal Online :Can Consumers Be Targeted Behvaiorally For Internet Advertising?
- Price : 80.00
- Published on February 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The emergence of the internet as a tool for business to consumers has far – reaching ramifications. It has enabled consumers to perform many stages of the sales process in a quick and efficient manner. It also provides comprehensive product information, facilitates comparison-shopping and allows for a condensed sales process. But the basic question is how to know the customers on line? Is it really possible to study the psychographics of the on line customers and then to tap them accordingly with the right kind of ads and appropriate messages? Behavioral targeting is one of the many innovations developed by web savvy businesses to log on to personal traits and preferences of the target customers. It is believed that A CUSTOMER VISITING A WEB SITE IS THE MOST POWERFUL BEHAVIOR THAT HE CAN SHOW.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.