Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Feb08-Article2-Adding Value to Customer Relationships through Corporate Blogs
- Price : 80.00
- Published on February 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
As Consumer Generated Media (CGM) through blogs, wikis and online communities and forums becomes a force to be reckoned with, organizations understand the need to engage into meaningful interactions with their consumers. Consumer Generated Media has changed company relationships with their consumers from a unidirectional "attract customer" strategy to a culture of participation and co-creation. As consumer voices start echoing, organizations have woken up to the need to establish a meaningful interaction with their customers. As customer value addition moves into a new arena, Corporate Blogging is emerging as a new tool to evoke value perception in the mind of a customer. This paper aims to understand the concept of Corporate Blogging and its attempt to cater to the goals of Customer Relationship Management (CRM).
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.