Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec09-Article7-Factors Affecting Marketing Knowledge Sharing (MKS): The Case of Iranian Food and Auto Industries
- Price : 80.00
- Published on December 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Knowledge is one of the most cited topics in management literature in recent years. Innovations and Knowledge Management (KM) play key roles in managing and increasing competitive advantages of organizations (Porter, 2001). Knowledge is an organization’s only enduring source of advantage in an increasingly competitive world (Birkinshaw, Holm, Thilenius, and Arvidsson 2000). Knowledge Sharing (KS) plays a critical role in KM because KM improves and strengthens by being shared with others. Although there is huge body of knowledge available on KM but enough information is not available about KS and studies about Marketing Knowledge Sharing (MKS) are scarce. The main reason for searching for effect factors in MKS is this statement from Drucker: every company has only two functions: innovation and marketing. Marketing is a boundary spanning function in a company and relates a company with his customers, competitors and other market elements. Marketing knowledge is a new area in marketing and there have been nascent developments in this stage. In this paper, the authors try to explore factors affecting MKS at a personal and micro level in two selected industries in Iran (including food and home appliance). These two industries are highly competitive in Iran. The authors investigate what personal factors affect KS.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.