Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec09-Article2-A Qualitative Study on Branding of Steel Products in India
- Price : 80.00
- Published on December 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Branding which has traditionally been the forte of B2C products has of late assumed lot of relevance and importance even for B2B products, in the changing global business environment. Steel, one of the core sectors of our economy, has been a highly commoditized product prior to liberalization of Indian economy. With the opening up of the economy and entry of a number of private players, customization and differentiation through strategic brand management has become the “mantra†for growth and survival.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.