Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec09-Article1-Brand Ambassadors And Their Impact On Consumer Behavior : A Case Study of Mobile Companies in India
- Price : 80.00
- Published on December 1, 2009
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
A brand ambassador is a well-connected person or a celebrity who is used to promote and advertise a product or service. He/She is a diplomat, a representative of an organization, institution or corporation that best portrays the product or service. Brand ambassadors are the face and fingers of the brand; everything they touch, the brand is touching. Brand Ambassadors form the public image of brands and are the humans companies use to deliver their message to the public. Non-traditional marketing companies utilize Brand Ambassadors in campaigns to answer questions, engage the audience, and increase brand awareness. Using reputable firms to supply this type of staff allows companies to maintain a high quality of applicants that mirror the target demographic to reach consumers in the most effective manner.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.