Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec08-Article1-Recruitment Advertising : Art and Adventure in Indian Press Ads
- Price : 80.00
- Published on December 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The quality and contribution of the people are the key differentiators in all organizations. Recruiting manpower is, therefore, of paramount importance to fill up vacancies and to build up an efficient, motivated workforce. Advertising is a valuable tool which enables the recruiter to induct eligible personnel in the most cost-effective manner. This paper dwells on the newspaper resume ads and makes an in-depth analysis of two specialized types of press ads: Classified Lineage and Display ads. It elaborates on the content as well as the creative strategies that characterize recruitment advertising. While discussing the classifieds it takes into account the on-going quest for brevity and visibility. The display ads, which enjoy greater graphic freedom, are a revelation of the ways and means by which the recruiters are creating a niche for themselves in the hearts and minds of the readers. It also discusses the manifold ways in which the print media supports and promotes recruitment advertising. This paper emphasizes the importance of appraising/updating manpower requirements and constructing a meaningful rapport with the target audience.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.