Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec08-Article5-
- Price : 80.00
- Published on December 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
India's amazing diversity offers you everything you could ever want in a holiday. The moment a person sets foot in India, he is greeted by a graceful namaste, a gesture that denotes both welcome and respect. The rate of success in the tourism sector is highly influenced by the instrumentality of supporting industries, such as hotel, transporation, communication, banking or so. Hence, due to the possibility of vast development in these fields, there is a tremendous scope for tourism in India. Overseas banks are opening their operations in India, which attracts the foreigners to fly to India. Hotel and transportation facilities in India are growing day by day with international standards to attract the traveller savvy worldwide.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.