Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec08-Article3-Rebranding - A Business Imperative
- Price : 80.00
- Published on December 1, 2008
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Branding has become a sought-after marketing exercise. Various aspects of branding have been sincerely and scrupulously planned and implemented by the corporate managers as they are convinced that their brands are the only lifelines of their businesses. With markets becoming more competitive than ever before, the managers are experiencing multi-dimensional attacks on their brands from competitors. At the same time, customer’s preferences are changing faster than ever before and they are looking for newness in various brands they have been using over a period of time. Increased market dynamics are compelling the firms for restructuring themselves in the form of mergers & acquisitions, redesigning the organisation structures, adapting the modern management techniques, etc. And one of those latest practices is Rebranding. Its seems the corporates are convinced about its applicability and are seriously pursuing this widely accepted and proven marketing practice.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.