Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Dec07-Article8-Sustainable Marketing: Challenges and Opportunities
- Price : 80.00
- Published on December 2, 2007
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
This paper examines sustainable marketing with ethical bases and are discussed that directly relate to sustainability. Sustainable marketing is defined both in European and American front and the relationship with the marketing mix element is also established. The bridge between short-term consumer satisfaction and long term consumer welfare is made. The paper also includes the future of sustainable marketing with both positive and negative aspects. Finally, the marketing system of the world should be shown with great adaptability and responsiveness. The same spirit needs to be applied to sustainable marketing and hopefully, much more progress and prosperity can be achieved in the times to come. The paper concludes with the position that sustainability challenges traditional marketing practice.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.