Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug11-Article8-Netnography: An Emerging Method of Marketing Research – A Conceptual Study
- Price : 80.00
- Published on August 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
'Netnography’ is a research methodology in use since the late 1990s in the fields of research related to consumer behavior and marketing. However, in India, this methodology is yet not very popular. This paper aims at developing a conceptual study on Netnoraphy. This conceptual study presents the procedure of Netnographic research. The study also focuses upon issues related to ethical consideration in Netnographic research. This research aims at discussing the steps needed to carry out netnographic research and addresses the issue of Reliability and Validity in qualitative research methods like netnography. Research method used in this paper is secondary. This paper contributes by bringing out conceptual information related to netnography.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.