Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug11-Article7-Marketing Of Titanium Dioxide By Kerala Minerals And Metals Limited
- Price : 80.00
- Published on August 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The Kerala Minerals and Metals Ltd. is exporting Titanium Dioxide (Rutile) to different countries in the world like China, Sri Lanka, South Korea, Italy, Turkey, Bahrain, Iran, Singapore and South Africa. The K.M.M.L. is facing stiff competition from the giant multinational companies like El Dupont de Nemourous and Co. Inc. - U.S.A., Kerr-McGee Chemical Corporation - U.S.A., Kronos Titan - Germany, Ishiharo Sangyo Karsha - Japan, Sachtleben - Germany, National Titanium Dioxide Company - Saudi Arabia, Kemira - Finland, Huntsman Tioxide - a joint venture between Huntsman and ICIPIC and Woodall - U.S.A. are also involved in the marketing of Titanium Dioxide. The K.M.M.L. also produces Titanium Tetra Chloride, Monazite, Ilmenite Zircon and Rutile. The major product of KMML is Titanium Dioxide (Rutile) (TiO2), in which the company enjoys monopoly in India. It is worthwhile to know how far K.M.M.L. has succeeded in marketing their products by competing with the multinational companies. The objective of the study is to analyze the trends in the marketing of the products of Kerala Minerals and Metals Ltd.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.