Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug11-Article4-GCMMF: Preempting Competition With An Innovative Business Model
- Price : 80.00
- Published on August 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Globalization has made market place highly competitive for companies. The fast paced changes in consumer preferences and technology are constantly baffling the long time successful companies. These changes provide an opportunity for any new company to enter the market place and challenge the leaders. But there are companies who are trying to change themselves before they are forced to change by their competitors. This article is about one such Indian FMCG company, which is constantly endeavouring to change the rules of the industry in future. The company is using an innovative, never used before, business model to change their retailing strategy and pre-empt the future competition and retain its leadership position in the future.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.