Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug11-Article3-Mandatory Nutritional Labeling and Implications For Indian Food Companies
- Price : 80.00
- Published on August 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
Nutritional labeling has been made mandatory in India for all the processed food products. Government intervention is aimed at achieving the social goals as improved health status for the people and streamlining the country’s regulatory environment with the international requirements. Economic literature suggests that mandatory labeling helps in reducing the problems of asymmetric information, which improves the market efficiency. Consumers will be benefited in terms of availability of nutritional information, which enables them in making informed choices about the food products. Product reformulation is another benefit of the regulation, as companies would prefer reformulating the product rather than losing sales due to disclosure of negative product characteristics. At the same time, the regulation would result in cost implications for the food companies, particularly companies in the small sector. Therefore, it is pertinent that the Government provide continued support to food companies in terms of technical and financial assistance. Besides clear guidelines, testing facilities and enforcement mechanism are some of the critical factors for the successful implementation of the regulation. Food companies may also increase their profitability by developing differentiated food products based on specific nutrient characteristics. The regulation would only help food companies to be competitive in the global markets.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.