Indian Journal of Marketing
By: Associated Management Consultants (P) Ltd.Single Issue
Single Issue
- IJM-Aug11-Article2-Consequences of Service Quality Linkage
- Price : 80.00
- Published on August 1, 2011
- Associated Management Consultants (P) Ltd.
- Issues 520
- Language - English
- Published monthly
About this issue
The objective of this paper is to present a comprehensive framework of relationship among service quality (multi-attribute measurement), overall service quality (global assessment), overall student satisfaction and behavioral intentions in higher education institutions. Data is collected from 237 undergraduate university students from the city of Bangalore. Empirical investigation is carried out to validate the framework through reliability testing, testing the significance of relationship structure using simultaneous equation model implemented using Structural Equation Modeling. Results suggest that: all path coefficients reflecting the relationship between constructs is statistically significant. The findings of the study are: 1. Service quality is the main determinant of overall service quality, overall student satisfaction and behavioral intentions. 2. Overall service quality and overall student satisfaction positively influences behavioral intentions. This study will help higher education institutions to identify improvements in service quality.
About Indian Journal of Marketing
INDIAN JOURNAL OF MARKETING (ISSN 0973-8703) is a double blind peer reviewed refereed monthly journal, which was started in 1968. It is the oldest and the only monthly journal of Marketing in India. It is an authentic research publication dealing with Marketing; Advertising; Consumer Behaviour; Sales Management; Advertising & Promotion Management; Business Education; Business Information Systems (MIS); Business Law; Communication; Direct Marketing; E-Commerce; Global Business; Health Care Administration; Marketing Research; Marketing Theory & Applications; Office Administration/Management; Organizational Development; Production/Operations; Public Administration; Retailing; Sales/Selling; Services; Tourism, Hospitality & Leisure; and Industrial Organization.